ANALYSIS OF THE "LEARN ARABIC WITH ASMAE" CHANNEL CONTENT ON MAHARAH KALAM (SPEAKING SKILLS) MATERIAL FOR BEGINNERS

Abstract

One of the digital platforms widely utilized in learning is YouTube. YouTube is a video-sharing platform that allows users to upload, watch, and share various types of content, including educational material. Through YouTube, learning materials can be presented in an engaging audio-visual format, making it easier for students to comprehend the information being conveyed. This study aims to analyze the content of the YouTube channel Learn Arabic with Asmae, specifically focusing on videos themed around maharah kalam (Arabic speaking skills) for beginners. The method employed in this study is content analysis. Content analysis is a research method used to systematically, objectively, and deeply analyze messages or information contained within a communication medium. Based on the results of the analysis conducted on the Arabic speaking content for beginners, it is concluded that the content on the Learn Arabic with Asmae YouTube channel has the potential to be utilized as an Arabic language learning medium.

Keywords: Learning Media; YouTube; Maharah Kalam (Speaking Skills).